In-House: WSECU (Washington State Employees CU)
Project: Refreshing WSECU’s visuals and copy.
Project Overview: Working with 30+ departments and 100+ branded assets, the marketing and creative teams partnered together to achieve a successful brand refresh that spanned throughout the state of Washington.
Strategy & Planning: I collaborated closely with the copywriter and branch managers to ensure we understood our diverse target audience and to maintain brand consistency. Planned closely with marketing coordinators in order to meet strategic goals and tight timelines.
Results: The process remained smooth due to proper communication and planning between teams. Under my brand stewardship, the visuals and copy maintained brand consistency throughout the 100+ assets and a 360 marketing campaign to announce the change.
Role: Creative Team Lead, Art Director, Designer, Client Liaison