Freelance Client: Habitat for Humanity
Project: Auction Invitations, Marketing Assets and Programs
Project Overview: Habitat for Humanity needed various assets created for Habitat for Humanity's annual event, Blueprints & Blue Jeans, aimed at raising funds for building homes for economically disadvantaged families. This fun theme encouraged attendees to wear jeans (fancy or not!) for the event.
Design Concept: In addition to the invitations and programs, I proposed the innovative idea of screen printing the event details on jeans and hanging them in downtown business windows. This creative approach not only served as an advertisement but also added a unique flair to the event's promotion.
Execution: To keep costs down, I spearheaded a jeans donation drive and successfully collected 100 pairs. Each pair was then screen-printed with event details and displayed in downtown Olympia shop windows, generating buzz and excitement throughout the community.
Outcome: The jeans-advertisement campaign proved to be a resounding success, becoming the talk of downtown Olympia and significantly boosting awareness for the Blueprints & Blue Jeans event. The initiative not only garnered attention but also showcased the community's support for Habitat for Humanity's noble cause.
Key Takeaways: This project underscored the power of creativity and community engagement in fundraising efforts. By thinking outside the box and mobilizing local resources, we were able to effectively promote the event while keeping costs at a minimum, ultimately contributing to the success of Habitat for Humanity's mission.
Role: Designer, Client Liaison