In-House: Geocaching HQ
Project: Geocaching HQ Annual Block Party
Project Overview: GC HQ hosts an annual block party that geocachers from around the world travel to Seattle to attend. The creative brief asked that the design include elements of a geocaching party, the Seattle area, and adventure while keeping it cohesive with HQ's recently rebranded visuals. Collateral included posters, t-shirts, invitations, geocoins, tags and a microsite.
Execution: The creative team collaborated on ideation through brainstorming and daily check-ins. GC’s talented in-house designers created assets that was energetic and matched the joyous nature of the block party.
Role: Creative Direction, Art Direction, Project Management, Stakeholder Management